21/10/25Sim-Racing Team Brand IdentityCompetitive Racing Division (CRD)
Had a mate mention an idea they had to start a semi-professional organisation for their sim-racing efforts going forward - commissioning me with complete creative freedom on the team's identity.
The main logotype is in the shape of an owl's glare, representing speed and determination, with the eyes being the C and D, with the stylised R being the beak! 🦉
From this, I began testing out various ways of representing this brand identity on the body of a race car for the upcoming LeMans Ultimate 24hr test.
Incorporating the checkered flag portion of the logo onto the hood, I framed that with the angles of the logo and accented it all against the vibrant green. 
